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Yelena | Producer & Director
Select Projects
Social, Commercial & Unscripted
Line Producer
Hims | Social Ad
Client: hims&hers
Agency / Production Company: Ghost Robot
A high-energy social ad campaign for Hims, one of the fastest-growing names in direct-to-consumer wellness. As Line Producer, Yelena kept the production machine running, managing budgets, coordinating logistics, and making sure every creative vision made it from the page to the screen without missing a beat.
Client: hims&hers
Agency / Production Company: Ghost Robot
A high-energy social ad campaign for Hims, one of the fastest-growing names in direct-to-consumer wellness. As Line Producer, Yelena kept the production machine running, managing budgets, coordinating logistics, and making sure every creative vision made it from the page to the screen without missing a beat.
Senior Producer
Google Chrome x McLaren | TikTok Series
Client: Google Chrome
Agency: 1000heads
A high-octane TikTok social campaign bringing together two iconic brands, Google Chrome and McLaren. As Senior Producer, Yelena led the charge from concept to delivery, managing the creative and logistical demands of a fast-moving social series built to captivate and convert.
Client: Google Chrome
Agency: 1000heads
A high-octane TikTok social campaign bringing together two iconic brands, Google Chrome and McLaren. As Senior Producer, Yelena led the charge from concept to delivery, managing the creative and logistical demands of a fast-moving social series built to captivate and convert.
Producer
Job Hoppers | Google Unscripted Series
Over 1 million unique views upon launch.
Client: Grow with Google
Agency / Production Company: Ghost Robot
"Job Hoppers" is an engaging digital documentary travel series that offers an intimate glimpse into the daily lives of individuals across the country who have successfully completed the Google Career Certificate program. Through captivating storytelling, we showcase how this transformative program has not only enriched their lives but also supercharged their careers.
Yelena's role as the lead producer has taken her on an extraordinary journey across the entire continental USA. She orchestrates the series, managing intricate logistics, elevating creative excellence, and implementing savvy cost-saving strategies along the way.
Over 1 million unique views upon launch.
Client: Grow with Google
Agency / Production Company: Ghost Robot
"Job Hoppers" is an engaging digital documentary travel series that offers an intimate glimpse into the daily lives of individuals across the country who have successfully completed the Google Career Certificate program. Through captivating storytelling, we showcase how this transformative program has not only enriched their lives but also supercharged their careers.
Yelena's role as the lead producer has taken her on an extraordinary journey across the entire continental USA. She orchestrates the series, managing intricate logistics, elevating creative excellence, and implementing savvy cost-saving strategies along the way.
Field Producer
Sabrina Ionescu | ebay Social Ad in collaboration with Edelman
Client: ebay
Agency: Edelman
Production Company: Ghost Robot
ebay Collectors Camp is a captivating and immersive experience that brings together enthusiasts, collectors, and industry leaders in a celebration of the diverse world of collectibles. In this special edition, two basketball superstars, Sabrina Ionescu and Mikal Bridges, take the spotlight to share their insights and personal connections to the world of collectibles.
The event offers a unique blend of sports, culture, and the thrill of discovery, providing a platform for collectors to engage with their favorite athletes and explore rare and unique items. Sabrina Ionescu and Mikal Bridges, renowned for their contributions to the basketball world, join the camp to not only showcase their own collections but also to interact with fans and collectors worldwide.
Client: ebay
Agency: Edelman
Production Company: Ghost Robot
ebay Collectors Camp is a captivating and immersive experience that brings together enthusiasts, collectors, and industry leaders in a celebration of the diverse world of collectibles. In this special edition, two basketball superstars, Sabrina Ionescu and Mikal Bridges, take the spotlight to share their insights and personal connections to the world of collectibles.
The event offers a unique blend of sports, culture, and the thrill of discovery, providing a platform for collectors to engage with their favorite athletes and explore rare and unique items. Sabrina Ionescu and Mikal Bridges, renowned for their contributions to the basketball world, join the camp to not only showcase their own collections but also to interact with fans and collectors worldwide.
Field Producer
Mikail Bridges | ebay Social Ad in collaboration with Edelman
Client: ebay
Agency: Edelman
Production Company: Ghost Robot
ebay Collectors Camp is a captivating and immersive experience that brings together enthusiasts, collectors, and industry leaders in a celebration of the diverse world of collectibles. In this special edition, two basketball superstars, Sabrina Ionescu and Mikal Bridges, take the spotlight to share their insights and personal connections to the world of collectibles.
The event offers a unique blend of sports, culture, and the thrill of discovery, providing a platform for collectors to engage with their favorite athletes and explore rare and unique items. Sabrina Ionescu and Mikal Bridges, renowned for their contributions to the basketball world, join the camp to not only showcase their own collections but also to interact with fans and collectors worldwide
Client: ebay
Agency: Edelman
Production Company: Ghost Robot
ebay Collectors Camp is a captivating and immersive experience that brings together enthusiasts, collectors, and industry leaders in a celebration of the diverse world of collectibles. In this special edition, two basketball superstars, Sabrina Ionescu and Mikal Bridges, take the spotlight to share their insights and personal connections to the world of collectibles.
The event offers a unique blend of sports, culture, and the thrill of discovery, providing a platform for collectors to engage with their favorite athletes and explore rare and unique items. Sabrina Ionescu and Mikal Bridges, renowned for their contributions to the basketball world, join the camp to not only showcase their own collections but also to interact with fans and collectors worldwide
Producer, Content
Visit Wyoming | Digital campaign
Adrian Award winner
Client: Visit the USA
Agency: Beautiful Destinations
"Winter in Wyoming" stands as the flagship of a digital campaign, a remarkable collaboration between Beautiful Destinations and Visit the USA. The piece harnessed the power of creator talent to ignite a passion for winter travel in Wyoming.
In her pivotal role as lead producer, Yelena meticulously curated our creator talent, ensuring an authentic connection with the content. She navigated the intricate logistics of the shoot, all while orchestrating a nimble crew to brave freezing temperatures and bring this campaign to life.
Adrian Award winner
Client: Visit the USA
Agency: Beautiful Destinations
"Winter in Wyoming" stands as the flagship of a digital campaign, a remarkable collaboration between Beautiful Destinations and Visit the USA. The piece harnessed the power of creator talent to ignite a passion for winter travel in Wyoming.
In her pivotal role as lead producer, Yelena meticulously curated our creator talent, ensuring an authentic connection with the content. She navigated the intricate logistics of the shoot, all while orchestrating a nimble crew to brave freezing temperatures and bring this campaign to life.
Director
Morgan Stanley's Women Without Limits: Nameeta Kamath Baxter | Digital Series
Client: Morgan Stanley
Agency: MALKA Media
As The director of "Morgan Stanley Women Without Limits" is a dynamic digital series spotlighting accomplished women in finance. With a focus on inclusivity and leveraging cutting-edge technologies, they inspire audiences and spark conversations about gender equality. Through visionary leadership, the series stands as a powerful testament to the limitless potential of women in the financial sector.
Client: Morgan Stanley
Agency: MALKA Media
As The director of "Morgan Stanley Women Without Limits" is a dynamic digital series spotlighting accomplished women in finance. With a focus on inclusivity and leveraging cutting-edge technologies, they inspire audiences and spark conversations about gender equality. Through visionary leadership, the series stands as a powerful testament to the limitless potential of women in the financial sector.
Producer & Director
Pack It! | Youtube Competition Series
Client: Paper & Packaging Board
Agency: MALKA Media
"Pack It!" is a dynamic digital competition series, a collaborative effort with the Paper and Packaging Board, exclusively featured on YouTube. It assembles budding package design visionaries to craft sustainable packaging solutions, vying for a coveted prize.
In her dual role as producer and director, Yelena injected fresh energy into the series, infusing it with an uplifting tone. She meticulously designed new storyboards, incorporated captivating animations, and introduced fresh talent to the project.
Client: Paper & Packaging Board
Agency: MALKA Media
"Pack It!" is a dynamic digital competition series, a collaborative effort with the Paper and Packaging Board, exclusively featured on YouTube. It assembles budding package design visionaries to craft sustainable packaging solutions, vying for a coveted prize.
In her dual role as producer and director, Yelena injected fresh energy into the series, infusing it with an uplifting tone. She meticulously designed new storyboards, incorporated captivating animations, and introduced fresh talent to the project.
Story Producer & Director
World of Flavor with Big Moe Cason | National Geographic Unscripted Series
Network: Nat Geo
Production Company: Hit+Run Productions
"World of Flavor" is an immersive docu-follow international culinary and travel series that embarks on a captivating journey with the legendary BBQ Pit Master, Big Moe Cason. As he crisscrosses the globe, Big Moe delves into the rich tapestry of open-fire cooking techniques, forging deep connections with local communities, and unraveling the secrets of international cuisine.
Network: Nat Geo
Production Company: Hit+Run Productions
"World of Flavor" is an immersive docu-follow international culinary and travel series that embarks on a captivating journey with the legendary BBQ Pit Master, Big Moe Cason. As he crisscrosses the globe, Big Moe delves into the rich tapestry of open-fire cooking techniques, forging deep connections with local communities, and unraveling the secrets of international cuisine.
Senior Producer
Visit Jamaica | TV Spot
Client: Visit Jamaica
Agency: Beautiful Destinations
"Heartbeat of the World" was a game-changing international campaign to reinvigorate Jamaica's image and entice travelers. The campaign's centerpiece, a 30-second TV spot aired during the 2020 Super Bowl, was produced in collaboration with the Jamaica Tourism Board and Maxine Walters Productions.
In her role as Senior Producer, Yelena orchestrated a 10-day shoot with over 30 crew members, seamlessly managing logistics through a local production company while acting as a liaison between the agency and the client.
Client: Visit Jamaica
Agency: Beautiful Destinations
"Heartbeat of the World" was a game-changing international campaign to reinvigorate Jamaica's image and entice travelers. The campaign's centerpiece, a 30-second TV spot aired during the 2020 Super Bowl, was produced in collaboration with the Jamaica Tourism Board and Maxine Walters Productions.
In her role as Senior Producer, Yelena orchestrated a 10-day shoot with over 30 crew members, seamlessly managing logistics through a local production company while acting as a liaison between the agency and the client.
Senior Producer
Visit the USVI | Digital Advertisement
Client: Visit USA
Agency: Beautiful Destinations
"Past, Present & Future" is a digital ad for Visit the US Virgin Islands, blending history with creator talent to showcase the destination's beauty.
Client: Visit USA
Agency: Beautiful Destinations
"Past, Present & Future" is a digital ad for Visit the US Virgin Islands, blending history with creator talent to showcase the destination's beauty.
Field Director
Caribbean Life | HGTV Unscripted Series
Network: HGTV
Production Company: Left/Right Productions
"HGTV's Caribbean Life" offers viewers a glimpse into the process of relocating and buying a home in this picturesque and tropical region, showcasing the stunning landscapes and lifestyle opportunities that the Caribbean has to offer.
As the Director of the series, Yelena crafted storylines for over 80 episodes. She led a diverse crew to international destinations, expertly guided first-time on-camera talent, and directed the intricate choreography of three cameras, ensuring a seamless production.
Network: HGTV
Production Company: Left/Right Productions
"HGTV's Caribbean Life" offers viewers a glimpse into the process of relocating and buying a home in this picturesque and tropical region, showcasing the stunning landscapes and lifestyle opportunities that the Caribbean has to offer.
As the Director of the series, Yelena crafted storylines for over 80 episodes. She led a diverse crew to international destinations, expertly guided first-time on-camera talent, and directed the intricate choreography of three cameras, ensuring a seamless production.
Creative Producer
Visit Wyoming | Digital Advertisement
"The Locals Guide to Wyoming" is a pivotal component of the expansive winter travel campaign, designed to ignite wanderlust for Wyoming. In this 30-second digital advertisement, we beckon travelers to experience the destination through the unique perspective of a local guide.
"The Locals Guide to Wyoming" is a pivotal component of the expansive winter travel campaign, designed to ignite wanderlust for Wyoming. In this 30-second digital advertisement, we beckon travelers to experience the destination through the unique perspective of a local guide.
Producer
Roblox "The Ride" | Roblox Innovation Awards
Client: Roblox
Agency / Production Company: Ghost Robot
An exclusive video introducing the 2023 Roblox Influencer Awards (RIAs) by high-level creators who have reshaped the digital landscape, "J-Party" and Kreekcraft.
Client: Roblox
Agency / Production Company: Ghost Robot
An exclusive video introducing the 2023 Roblox Influencer Awards (RIAs) by high-level creators who have reshaped the digital landscape, "J-Party" and Kreekcraft.
Senior Producer
Google Lens in Chrome | Organic Social TikTok Series
Client: Google Chrome
Agency: 1000heads
A dynamic organic TikTok series spotlighting the power of Google Lens in Chrome. As Senior Producer, Yelena drove the creative vision and production strategy, crafting content that made one of Google's most innovative features impossible to scroll past.
Client: Google Chrome
Agency: 1000heads
A dynamic organic TikTok series spotlighting the power of Google Lens in Chrome. As Senior Producer, Yelena drove the creative vision and production strategy, crafting content that made one of Google's most innovative features impossible to scroll past.
Senior Producer
Google Lens in Chrome | Organic Social TikTok Series
Client: Google Chrome
Agency: 1000heads
Part of a dynamic organic TikTok series spotlighting the power of Google Lens in Chrome. As Senior Producer, Yelena shaped the storytelling and production from the ground up, turning an everyday browsing feature into scroll-stopping social content.
Client: Google Chrome
Agency: 1000heads
Part of a dynamic organic TikTok series spotlighting the power of Google Lens in Chrome. As Senior Producer, Yelena shaped the storytelling and production from the ground up, turning an everyday browsing feature into scroll-stopping social content.
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